Business Profile 2.0
From a settings page to a storefront.
Everything in one thread.
A business chat opens into a storefront — pull it up to browse and book, the conversation still behind it.
Let’s get into it — starting with the problem.
When the thread opens, it's empty. Customers often don't know what to do next.
The profile looks like a settings page. It should show their products and brand.
A message isn’t always the first thing people want.
In interviews, the pattern held. When someone reaches a business, the first thing they want is usually to act — book a slot, see what’s on offer — and talk after. The product had been built around the wrong first step.
The customer needs somewhere to act; the business needs somewhere to sell.
The Welcome
The moment the thread opens, the customer is met, not left guessing — ice-breakers and action tiles fill the empty screen.
The Storefront
The settings page becomes a place to sell — what the business offers and who it is, one pull from the chat.
A welcome, not an empty thread.
Ice-breakers suggest what to say, action tiles book or browse in a tap, and a profile sheet pulls the storefront up and back — so the customer never switches between talking and browsing. Shown for Maison Lumière, a salon.
A storefront, not a settings page.
Split into three pages — each with one job, all one pull from the conversation.
In a closed Brazil pilot, the early numbers hold up.
Launched as a closed pilot in Brazil — these are the initial results. The next step is a wider test across more markets before general availability.